![]() So, what to do about the 27% of France’s 48 million internet users that it reckoned had still engaged in the practice last year?Įducation is one of the main initiatives. A recent study by Médiamétrie suggested that the number of internet users in France who accessed digital video content illegally in 2016 fell 8% to 13 million, a factor that it put down to “judicial actions”. ![]() Since July 2012 that number has risen to an astonishing 2.26 billion and, as the graph below shows, this is an accelerating trend.Īll this effort can reap rewards. A Cisco blog posted at the start of 2017 detailed a snapshot of this effort, pointing to high-profile cost cases including the prosecution of Terry O’Reilly in the UK for selling illicit IPTV devices, the decision by an Australian court to order major ISPs to block five big pirate video sites, an Israeli court ordering local ISPs to block streaming site SdarotTV which redistributed content without rights-owner’s permission, a Spanish ruling against Rojadirect for offering links to pirated soccer matches, a UK initiative for ISPs to send ‘educational letters’ on the subject to customers who have been using their connections for P2P file-sharing, and more.įor the curious, there is also a Google site here that details the number of sites that the search giant has delisted due to copyright issues. However, while such anti-piracy technologies need to be at the centre of any operators plans, there are also other measures that can be taken. One, of course, is enforcement. Robust content protection in Cloud TV needs to be implemented, ideally using a form of multiple DRM that acknowledges the increased fragmentation in the marketplace. The problem of piracy is not going away soon and any operator looking to launch a Cloud TV service needs to be very aware of the potential perils it entails. ![]() Content Protection in Cloud TV: Other Fronts In fact, though, it has been a problem for much longer, the Digital Citizens’ Alliance 2014 report Good Money Gone Bad estimating that the largest BitTorrent portal sites were raking in over $6m in annual income from advertising alone, with even small sites turning over a six figure sum. These have been making the headlines recently, with disquiet about networks serving advertising to accompany extremist videos and a YouTube boycott by big brands gaining momentum as a result. It’s worth repeating that number again: 78.49 billion visits- over 10 for every single person on the planet.Īs a result, it is little surprise that video piracy is a multi-million dollar industry in its own right, one that is even supported by legitimate business via the mechanism of online advertising networks. One survey last year illustrated nicely the size of the problem, saying that out of 78.49 billion film and piracy site visits nearly 74% of them in 2015 were to streaming sites. The difficulty is that the pirates are moving away from Bit Torrent and sites such as the Pirate Bay and into real-time streaming. ![]() And there is plenty of recent statistical information available to back up quite how bad the situation can be. Unsurprisingly, as we move into the realms of offering an increasing number of TV channels in the cloud, the importance of content protection in CloudTV is becoming a matter of increasing concern. When it comes to the production of its content, the industry has quite rightly insisted on powerful Content Protection protocols being established to make sure that increasingly sophisticated video piracy operations cannot intercept and steal its material. One of the factors that is often referred to when accounting for the electronic entertainment industry’s comparatively slow movement towards the cloud is worries about content security.
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